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If you are a plugger, label or artists, it is wise to consider carefully what you put before those you wish to support your music. For example, if your blurb says something like ‘Every so often a band comes along who will have the impact of the Sex Pistols, Public Enemy, Nirvana etc…’ consider if you do really think this. If it turns out to be run-of-the-mill indie then you are unlikely to be taken seriously.