Work Hard Playlist Hard was founded by Mike Warner . Mike is based in California and is an educator, curator and the go to person when it comes to playlist strategies on music streaming services. He is also part of the Chartmetric Team and an independent artist/manager with Date Night
The WHPH web site focuses on music streaming and helping independent artists. Their web site offers a number of resources including a blog, podcast, on-line short courses (including a free introductory course) and a book by Mike Warner on how to utilise the music streaming services. The site also has links to a growing number of independent playlists that artists can submit music to for free. WHPH also run a number of major independent playlists themselves across the different streaming platforms.
WHPH also have a Spotify playlist of podcasts covering strategies for third party playlist marketing on Spotify, Apple Music, Deezer , Napster and more.